Privacy policy

OVERVIEW
This Privacy Policy describes how hoopmentality.com and related services ("Hoop Mentality", "we", "us", "our") collect, use and disclose your personal information when you visit or make a purchase from the Site.

SECTION 1 - DATA CONTROLLER
For the purposes of applicable data protection laws, including the EU and UK General Data Protection Regulations (together, "GDPR"), the data controller is:
Hoop Mentality LLC
30 N Gould St, STE R
Sheridan, WY 82801
USA
Email: team@hoopmentality.com

SECTION 2 - CONTACT
If you have questions about this Privacy Policy, want more information about our privacy practices, or would like to make a request or complaint, you can contact us by email at team@hoopmentality.com or by mail using the details above.

SECTION 3 - COLLECTING PERSONAL INFORMATION
When you visit the Site, we collect information about your device, your interaction with the Site and information necessary to process your purchases and support your account. We may also collect additional information if you contact us for customer support. In this Privacy Policy, "personal information" means any information about an identified or identifiable individual and includes equivalent terms such as "personal data" under GDPR.

  • Device Information
    Purpose: to load the Site accurately, maintain security and perform analytics to understand how visitors use the Site and improve our content and marketing.
    Source: collected automatically using cookies, log files, web beacons, tags and pixels when you access the Site.
    Disclosure: shared with our hosting and analytics providers, including Shopify and analytics services.
    Data: browser type and version, IP address, time zone, cookie identifiers, device identifiers, pages or products viewed, search terms, referring pages and interactions.


  • Order and Account Information
    Purpose: to provide digital products and services, process payments, deliver order confirmations, fulfil purchases, manage member area access, screen orders for fraud and send marketing communications where permitted.
    Source: provided by you during checkout or account registration.
    Disclosure: shared with Shopify, PayPal, card processors, Omnisend, customer support platforms and other tools you select at checkout.
    Data: name, billing address, email, phone, payment details (masked), order history, download history, account login email.


  • Customer Support and Communications
    Purpose: to respond to questions, provide technical support and resolve account or order issues.
    Source: provided directly by you via email or contact form.
    Disclosure: used internally or shared with support tools when needed.
    Data: name, email and any details you provide.


  • Marketing and Newsletter Information
    Purpose: to send updates about new coaching resources, offers and educational content where permitted by law.
    Source: provided by you when you opt in or inferred from purchases where allowed.
    Disclosure: shared with email and marketing automation services such as Omnisend.
    Data: name, email, country, language, purchase history, email engagement metrics.

SECTION 4 - MINORS
The Site is not intended for individuals under 18. We do not knowingly collect data from children. If you believe a child has provided us personal information, contact us and we will delete it.

SECTION 5 - SHARING PERSONAL INFORMATION
We share personal information with trusted service providers to operate our business and provide our services. Examples include:

  • Shopify for store hosting and order processing.
  • Payment providers such as PayPal and card processors.
  • Email and marketing tools such as Omnisend.
  • Analytics and advertising partners, including Google Analytics, Meta Pixel, Bing Ads, X Ads, Pinterest Ads, Snapchat Ads.
  • Cloud storage, backup and security tools.
  • Shopify apps that require limited customer information permissions.

We may also disclose data if required by law, legal process or to protect our rights, safety or to prevent fraud.

SECTION 6 - BEHAVIOURAL ADVERTISING
We use personal information to provide and measure personalised advertising. This may include cookies, pixel tags and server to server integrations such as Meta Conversion API and Google Enhanced Conversions.

We also use customer file uploads (such as hashed email lists) for ad audience creation, which is a standard e commerce practice.

Depending on your location, we rely on consent or legitimate interest. You can control advertising cookies in your browser or through platform settings:

  • Facebook/Instagram: https://www.facebook.com/settings/?tab=ads
  • Google Ads: https://www.google.com/settings/ads/anonymous
  • Bing Ads: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additional choices: https://optout.aboutads.info

As described on our Data Sharing Opt-Out page, some advertising practices may be considered “selling” or “sharing” personal information under certain US state laws. You may have the right to opt out.

SECTION 7 - USING PERSONAL INFORMATION
We use personal information to:

  • Operate the Site and member area.
  • Process orders and deliver digital products.
  • Set up and secure user accounts.
  • Communicate about orders, issues and updates.
  • Provide customer support.
  • Send marketing communications where permitted.
  • Perform analytics and improve the Site.
  • Detect and prevent fraud or security incidents.
  • Meet legal and accounting obligations.

SECTION 8 - LAWFUL BASIS (GDPR)
If you are in the EEA, UK or similar jurisdictions, we rely on:

  • Contract for processing orders and managing accounts.
  • Consent for newsletters and optional cookies.
  • Legitimate interest for analytics, fraud prevention and certain marketing to existing customers.
  • Legal obligations for tax and accounting.

SECTION 9 - RETENTION
We retain personal information only as long as necessary for business or legal purposes. For example:

  • Order and account data is kept while an account is active and for a reasonable period afterward.
  • Marketing data is kept until you unsubscribe and for a short period afterwards.
  • Analytics logs are kept for appropriate security and performance periods.

You may request deletion at any time, subject to required records.

SECTION 10 - AUTOMATIC DECISION MAKING
We do not make legally significant decisions based solely on automated processing. Shopify and payment processors may use automated fraud tools.

SECTION 11 - YOUR RIGHTS (GDPR)
If you are in the EEA or UK, you may request:

  • Access to your data.
  • Correction of inaccurate data.
  • Deletion in certain cases.
  • Restriction of processing.
  • Portability of data you provided.
  • Objection to certain processing (including marketing).
  • Withdrawal of consent.

Contact us to exercise these rights. Verification may be required.

SECTION 12 - YOUR US STATE PRIVACY RIGHTS (INCLUDING CALIFORNIA)
This section applies to US residents in states with privacy laws such as California, Virginia, Colorado, Connecticut and Utah.

Under these laws, certain advertising practices may be classified as “selling” or “sharing” personal information. We do not sell personal information for money. We do not knowingly process personal information of residents under 16 for targeted advertising.

You have the right to opt out of this activity by:

  • Using our Data Sharing Opt-Out page.
  • Enabling Global Privacy Control (GPC) signals in your browser.

You may also have the right to:

  • Know what personal information we collect.
  • Request deletion.
  • Request correction.

To exercise these rights, email team@hoopmentality.com.

Right to Non-Discrimination: We will not discriminate against you for exercising privacy rights.

California “Shine the Light”: We do not share personal information with third parties for their direct marketing.

SECTION 13 - INTERNATIONAL TRANSFERS
Your data may be transferred to the United States or other countries that may not have the same protections as your home country. We use lawful safeguards such as Standard Contractual Clauses where required.

SECTION 14 - COOKIES
We use cookies to enable site functionality, maintain login sessions, analyze traffic and support marketing. Details are available at:
https://www.shopify.com/legal/cookies
You may disable cookies in your browser, though some features may not work correctly.

SECTION 15 - DO NOT TRACK
There is no universal response standard. Our Site does not change behavior in response to DNT signals, but we honor Global Privacy Control signals for US residents.

SECTION 16 - CHANGES
We may update this Privacy Policy periodically. Updates will appear on this page with a new "Last updated" date.

SECTION 17 - COMPLAINTS
Contact us first with any concerns. If you are in the EEA or UK, you may also contact your local supervisory authority.

Last updated: 23 November 2025